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Terms of Service

Last updated: May 2026

These Terms of Service ("Terms") govern the use of the Blero platform by users. Use of the Service implies full acceptance of the Terms.

1. Definitions

  • Platform: the software services accessible via blero.io and its subdomains.
  • Service: the intelligent reservation system for restaurants delivered as a SaaS.
  • User / Admin: the restaurant owner or legal entity holding a Blero account.
  • Customer: the natural person who makes a booking through a restaurant's public page.
  • Restaurant: the venue configured by the Admin within their account.
  • Account: the personal space of the Admin, to which one or more restaurants may be associated.
  • Staff: the team members to whom the Admin grants access through dedicated keys.
  • User Content: all data, text, images and configurations entered by the Admin into the Platform.
  • Merchant of Record (MoR): the entity acting as official seller towards the end user, processing payments, issuing invoices and handling tax obligations.

2. Subject matter

Blero provides an intelligent reservation system for restaurants through a SaaS web platform. The Service allows, among other things, the publication of a booking page, the management of areas and tables, the deterministic automatic assignment of tables, the SMS verification of Customers, the sending of reminders and notifications, and Staff management.

3. Registration and account

To use the Service, the Admin must register by providing truthful, complete and updated information. The Admin must be of legal age and authorised to enter into obligations in their own name or on behalf of the company they represent. A single account may manage multiple restaurants. Within each account, different roles (admin, member) with distinct permissions can be defined.

4. Plans and pricing

The Service is offered under the following plans:

  • Essential — €49/month (or €39/month with annual billing). Up to 300 monthly bookings.
  • Professional — €99/month (or €79/month with annual billing). Up to 1,000 monthly bookings.
  • Custom — On request, for groups and chains. Unlimited bookings and guaranteed SLA.

For up-to-date details of each plan's features please refer to the pricing page. Blero reserves the right to amend plans and prices, notifying Admins of any changes with reasonable advance notice.

5. Free trial

All plans include a 14-day free trial, with full access to all features of the selected plan. No credit card is required to start the trial. Upon activation, a welcome bonus of 100 SMS credits is also included (one-time per account).

6. Payments and billing

Payments for the Service are processed exclusively by Paddle, acting as Merchant of Record (MoR). Paddle issues invoices, manages applicable VAT based on jurisdiction, and processes all accepted payment methods. Blero does not collect or store any payment data (card numbers, IBAN, financial billing data): such data is handled exclusively by Paddle.

In addition to these Terms, the use of the Service is also subject to Paddle's terms, available at paddle.com/legal/terms.

7. SMS credits

SMS sending (in particular for OTP verification and reminders) is managed via a credit system, calculated in thousandths. The Admin may purchase credit packages (e.g. 100, 500, 1,000 credits). Unless otherwise specified, the consumption of one standard SMS equals 1 credit. Credits are non-refundable and non-transferable between different accounts. The welcome bonus (100 credits) is granted only once per account.

8. User obligations

The Admin undertakes to:

  • provide truthful, accurate and updated data;
  • use the Service in compliance with applicable law and these Terms;
  • be responsible for the Content entered (restaurant name, descriptions, images, configurations);
  • provide its Customers with an adequate privacy notice as Data Controller of their data;
  • accept the Data Processing Agreement (DPA) available at blero.io/en/dpa, which governs the processing of restaurant customers' personal data by Blero acting as Data Processor under Art. 28 GDPR;
  • not use the Service to send spam or unlawful, fraudulent or third-party-rights-infringing content;
  • safeguard their access credentials and staff keys.

8bis. Processing of personal data

With respect to the personal data of Restaurant Customers, Blero acts as Data Processor within the meaning of Art. 28 of EU Regulation 2016/679 (GDPR). The restaurant is and remains the Data Controller.

The terms and conditions of processing are governed by the Data Processing Agreement (DPA) available at blero.io/en/dpa, which forms an integral part of these Terms of Service and is deemed accepted by the Admin upon registration.

Blero processes the personal data of restaurant customers exclusively to provide the Service and according to the Controller's instructions, as documented in the restaurant configuration and in the DPA.

9. Staff and delegated access

The Admin may create Staff profiles and generate access keys (sk_...) to allow their team to operate on the Platform. Keys may be rotated or disabled at any time. The Admin is fully responsible for activities performed by their Staff. The maximum number of Staff members varies according to the subscribed plan.

10. Intellectual property

The Blero brand, logo, software, design and user interface are the exclusive property of Nexora Venture Studio Srl and are protected by applicable intellectual property law. Content entered by the User remains the property of the User, who grants Blero a non-exclusive, limited and free licence to use it for the sole purpose of providing the Service.

11. Limitation of liability

Blero is not liable for:

  • operational decisions of the restaurant (e.g. configuration, acceptance of bookings);
  • Customer no-shows or indirectly resulting damages;
  • indirect damages, loss of profits, loss of goodwill or reputational damage.

In any case, except for cases of wilful misconduct or gross negligence, Blero's overall liability towards the Admin is limited to the amount actually paid by the Admin to Blero in the 12 months preceding the harmful event.

12. Service availability

Blero undertakes to ensure availability of the Service on a best-effort basis. Scheduled maintenance is allowed, with reasonable prior notice. A guaranteed Service Level Agreement (SLA) is provided exclusively for the Custom plan.

13. Suspension and termination

Blero may suspend or terminate the account in case of:

  • breach of these Terms;
  • non-payment, after the grace period provided by Paddle;
  • prolonged inactivity of the account;
  • fraudulent, abusive or unlawful use of the Service. In such case, suspension may be immediate.

14. Account cancellation

The Admin may cancel their account at any time. Subscription cancellation takes effect from the next billing period (never immediately): the Admin retains access to the Service until the end of the paid period. Account data is deleted within 30 days of the request. Before cancellation, the Admin has the right to request export of their data. The personal data of restaurant customers will be deleted within 30 days of account termination, as set out in the DPA.

15. Content retention and automatic deletion

To ensure the efficiency of the Platform and responsible use of storage space, Blero applies the following automatic content retention policies:

  • Public events: events created by the Admin and their associated images are retained for a maximum period of 24 months from the event's end date (end_at). After this period, the event and its associated image are automatically and permanently deleted from the system.
  • Restaurant customer data: customers' personal data is retained for the period configured by the Admin in the restaurant's privacy settings (default: 24 months from the last booking). After this period, the data is anonymised as set out in the DPA and the restaurant's Privacy Policy.
  • Agenda attachments (where available under the subscribed plan): subject to the storage quota provided by the plan. The Admin is responsible for managing the available space.

The Admin is encouraged to download or export any content they wish to keep beyond the above periods before it expires. Blero is not liable for the loss of content deleted under these policies.

16. Booking changes by Customers

Customers may modify their bookings within the deadline configured by the Admin (e.g. up to N hours before the booked time). The configuration of this option, time windows and resulting rules is the sole responsibility of the Admin.

17. Governing law and jurisdiction

These Terms are governed by Italian law. For any dispute relating to the interpretation or performance of the Terms, exclusive jurisdiction lies with the Tribunale di Milano, without prejudice to the mandatory jurisdiction of the consumer's place of residence or elected domicile for consumers residing in the European Union.

18. Changes to the Terms

Blero may amend these Terms at any time. Any material changes will be communicated by email at least 30 days in advance. Continued use of the Service after the changes take effect constitutes acceptance of the new conditions.

19. Contact

For any question relating to these Terms, you may contact privacy@blero.io or send a written communication to Nexora Venture Studio Srl, Piazza della Repubblica 19, 20124 Milano.